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I had the opportunity to drive narrative creation and storytelling in both online and offline channels. I was responsible for the planning, generation, and execution of content strategies or integrated marketing communications plans informed by audience research and ensuring the achievement of business goals and KPIs.


Coca-Cola TM content strategy
Agencies: Ogilvy & Mather, KTBO, The Maestros, Pachuco Digital.
Communication Strategy: Miguel Centeno and Fernanda Zabalgoitia.
Objective: Awareness of non-caloric option.


TV Commercial


Digital Video Commercial


Youtube Campaign


Display Ads


Graphic Campaign


Coca-Cola goes well with food

Design Agency: Visual Latina, NT Producciones
Photography: Sisso+Chohuela
Communication Strategy: Miguel Centeno
and Fernanda Zabalgoitia
Objective: Engagement and incidence in local mexican meals
with focus in non-caloric option


No Sugar Coca-Cola

Agency: Ogilvy & Mather
Communication Strategy: Miguel Centeno
and Fernanda Zabalgoitia
Objective: Awareness of non-caloric option

TV and Radio Commertials



Coca-Cola TM and
Stranger Things Stunt

Agency: Ogilvy & Mather
video: Rosa Films
Objective: Brand love



Coca-Cola TM Digital Sampling with Twitter, Convenience Stores and Celebrities

Agency: KTBO
Communication Strategy: Miguel Centeno
and Fernanda Zabalgoitia
Brief: leverage of digital media in real time sampling
with focus in non-caloric option



Coca-Cola Life

Communication Strategy:
Daniel Garnica and Karen Arreola
Media Strategy:
Julieta Sánchez and Miguel Centeno
video and production: only if
Objective: Awareness of new product


Choose Love over Like

Communication Strategy: Miguel Centeno,
Karen Arreola and Julieta Sánchez
Video and production: JWT
Awareness: Brand love in Young Adults