I had the opportunity to drive narrative creation and storytelling in both online and offline channels. I was responsible for the planning, generation, and execution of content strategies or integrated marketing communications plans informed by audience research and ensuring the achievement of business goals and KPIs.
Fuze Tea collab with Vogue
Video Content Strategy
Strategy: Miguel Centeno
Production: paste.tv
Objective: New SKU awareness in Young Adults.
Production: paste.tv
Objective: New SKU awareness in Young Adults.
Fuze Tea Sessions
Innovation Sampling
Mercedes Benz Fashion Week CDMX
Innovation Sampling
Mercedes Benz Fashion Week CDMX
Strategy: Miguel Centeno
Agency: DoubleYou, Javier Manzanera, Aurore de Souza.
Objective: Incidence of new SKU in Young Adults.
Web App that produced unique tattoo designs through a person's voice.
Agency: DoubleYou, Javier Manzanera, Aurore de Souza.
Objective: Incidence of new SKU in Young Adults.
Web App that produced unique tattoo designs through a person's voice.
