I dedicated myself to a team undertaking massive education campaigns to inform the Mexican public, key opinion formers, health professionals, and lawmakers about the growing epidemic of obesity and teach moderation in the consumption of soft drinks together with the adoption of healthy lifestyles.
Corporate Social Responsibility
Digital Content Strategy
Strategy: Miguel Centeno
and Karen Arreola
Video and production:
Social Media Americas
Objective: Awareness of
the company's actions
Insight: Generation X wants to collaborate
with companies in making a social difference.
and Karen Arreola
Video and production:
Social Media Americas
Objective: Awareness of
the company's actions
Insight: Generation X wants to collaborate
with companies in making a social difference.
"A poco?" Content Strategy
Agency: FuterraCommunication Strategy: Miguel Centeno and Fernanda Rojas
Objective: Portfolio Awareness
Insight: Consumers are more likely to accept the brand once they know all the types of beverages the industry distributes in Mexico.
Infographics produced by Pictoline. Images and concepts are protected by the law.Hydration Calculator
Strategy: Lizette Zavala and Miguel Centeno
Objective: Encourage informed decisions through
the understanding of product labels where one can find
nutrients contribution per portion.
Objective: Encourage informed decisions through
the understanding of product labels where one can find
nutrients contribution per portion.
Meals and Physical
Activity Online Planner
Strategy: Lizette Zavala and Miguel CentenoObjective: engagement with a balanced diet.
